{"id":8253,"date":"2020-05-15T16:20:41","date_gmt":"2020-05-15T16:20:41","guid":{"rendered":"https:\/\/institutocpfl.org.br\/play\/?post_type=video&p=8253"},"modified":"2020-10-15T18:52:26","modified_gmt":"2020-10-15T21:52:26","slug":"ep6-o-que-voce-consome","status":"publish","type":"post","link":"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/","title":{"rendered":"ep6. o que voc\u00ea consome?"},"content":{"rendered":"

Consumo \u00e9 o que inspira nossa sociedade? Voc\u00ea \u00e9 o que voc\u00ea consome? O que voc\u00ea consome diz quem voc\u00ea \u00e9? Na economia baseada no capitalismo, a liberdade de escolha \u00e9 um dos pilares, mas at\u00e9 que ponto as pessoas exercem essa liberdade de fato e quando que as marcas induzem essas escolhas? O posicionamento das marcas, a imagem, os valores associados e o valor monet\u00e1rio propriamente dito s\u00e3o preocupa\u00e7\u00f5es das empresas para aproximarem seu produto ou servi\u00e7o do potencial consumidor. Mas esse desejo de aproxima\u00e7\u00e3o tamb\u00e9m existe do lado do consumidor. As pessoas fazem suas escolhas para se alinhar com a imagem e os valores propostos pelas marcas, h\u00e1 o desejo de liberdade, a necessidade de individualidade, mas tamb\u00e9m a import\u00e2ncia de ser valorizado e reconhecido como parte de um grupo.<\/p>\n

Com Patr\u00edcia Sant\u2019anna, pesquisadora e antropol\u00f3ga. Acervo do @Caf\u00e9 Filos\u00f3fico CPFL: Leandro Karnal e Wladimir Safatle.
\n. . .
\n#reflexoescontemporaneas2 \u00e9 uma s\u00e9rie in\u00e9dita com 8 epis\u00f3dios produzida pelo @instituto cpfl em parceria com a Sete Mares Filmes a partir do acervo do Caf\u00e9 Filos\u00f3fico CPFL.<\/p>\n

Siga o Instituto CPFL
\n\u2022 Facebook: https:\/\/www.facebook.com\/institutocpfl<\/span><\/a>
\n\u2022 Twitter: https:\/\/twitter.com\/cafe_filosofico<\/span><\/a>
\n\u2022 Site: http:\/\/www.institutocpfl.org.br\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Consumo \u00e9 o que inspira nossa sociedade? Voc\u00ea \u00e9 o que voc\u00ea consome? O que voc\u00ea consome diz quem voc\u00ea \u00e9? Na economia baseada no capitalismo, a liberdade de escolha \u00e9 um dos pilares, mas at\u00e9 que ponto as pessoas exercem essa liberdade de fato e quando que as marcas induzem essas escolhas? O posicionamento […]<\/p>\n","protected":false},"author":2,"featured_media":8254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[1],"tags":[],"youtube_video":{"channel_id":"UCHWGetZI1aF_VGkqvs6DZzw","channel_title":"instituto cpfl","title":"ep6. o que voc\u00ea consome?","description":"Consumo \u00e9 o que inspira nossa sociedade? Voc\u00ea \u00e9 o que voc\u00ea consome? O que voc\u00ea consome diz quem voc\u00ea \u00e9? Na economia baseada no capitalismo, a liberdade de escolha \u00e9 um dos pilares, mas at\u00e9 que ponto as pessoas exercem essa liberdade de fato e quando que as marcas induzem essas escolhas? O posicionamento das marcas, a imagem, os valores associados e o valor monet\u00e1rio propriamente dito s\u00e3o preocupa\u00e7\u00f5es das empresas para aproximarem seu produto ou servi\u00e7o do potencial consumidor. Mas esse desejo de aproxima\u00e7\u00e3o tamb\u00e9m existe do lado do consumidor. As pessoas fazem suas escolhas para se alinhar com a imagem e os valores propostos pelas marcas, h\u00e1 o desejo de liberdade, a necessidade de individualidade, mas tamb\u00e9m a import\u00e2ncia de ser valorizado e reconhecido como parte de um grupo. \n\nCom Patr\u00edcia Sant\u2019anna, pesquisadora e antropol\u00f3ga. Acervo do @Caf\u00e9 Filos\u00f3fico CPFL: Leandro Karnal e Wladimir Safatle. \n. . .\n#reflexoescontemporaneas2 \u00e9 uma s\u00e9rie in\u00e9dita com 8 epis\u00f3dios produzida pelo @instituto cpfl em parceria com a Sete Mares Filmes a partir do acervo do Caf\u00e9 Filos\u00f3fico CPFL. Assista a s\u00e9rie completa em https:\/\/www.youtube.com\/playlist?list=PL4SR0cOJS2pO7eACnnHZSc9GlsmXQqlUF.","category_id":"27","category":"Education","tags":[],"duration":986,"iso_duration":"PT16M26S","human_duration":"16:26","definition":"hd","thumbnails":{"default":{"url":"https:\/\/i.ytimg.com\/vi\/JDXOoXkrq3E\/default.jpg","width":120,"height":90},"medium":{"url":"https:\/\/i.ytimg.com\/vi\/JDXOoXkrq3E\/mqdefault.jpg","width":320,"height":180},"high":{"url":"https:\/\/i.ytimg.com\/vi\/JDXOoXkrq3E\/hqdefault.jpg","width":480,"height":360},"standard":{"url":"https:\/\/i.ytimg.com\/vi\/JDXOoXkrq3E\/sddefault.jpg","width":640,"height":480},"maxres":{"url":"https:\/\/i.ytimg.com\/vi\/JDXOoXkrq3E\/maxresdefault.jpg","width":1280,"height":720}},"video_id":"JDXOoXkrq3E","published":"2020-05-15 16:20:41","stats":{"comments":"2","views":"825","likes":"43","dislikes":"2","favourite":"0"},"privacy":{"status":"public","embeddable":true,"license":"youtube"}},"yoast_head":"\nep6. o que voc\u00ea consome? - instituto cpfl play<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ep6. o que voc\u00ea consome? - instituto cpfl play\" \/>\n<meta property=\"og:description\" content=\"Consumo \u00e9 o que inspira nossa sociedade? Voc\u00ea \u00e9 o que voc\u00ea consome? O que voc\u00ea consome diz quem voc\u00ea \u00e9? Na economia baseada no capitalismo, a liberdade de escolha \u00e9 um dos pilares, mas at\u00e9 que ponto as pessoas exercem essa liberdade de fato e quando que as marcas induzem essas escolhas? O posicionamento […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/\" \/>\n<meta property=\"og:site_name\" content=\"instituto cpfl play\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-15T16:20:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-15T21:52:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/institutocpfl.org.br\/play\/wp-content\/uploads\/2020\/10\/posttypevideop8253-youtube-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andre Deak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andre Deak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/\"},\"author\":{\"name\":\"Andre Deak\",\"@id\":\"https:\/\/institutocpfl.org.br\/play\/#\/schema\/person\/b4c71b5bf04dae27ff07b2e74f55f110\"},\"headline\":\"ep6. o que voc\u00ea consome?\",\"datePublished\":\"2020-05-15T16:20:41+00:00\",\"dateModified\":\"2020-10-15T21:52:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/\"},\"wordCount\":212,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/institutocpfl.org.br\/play\/#organization\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/\",\"url\":\"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/\",\"name\":\"ep6. o que voc\u00ea consome? - instituto cpfl play\",\"isPartOf\":{\"@id\":\"https:\/\/institutocpfl.org.br\/play\/#website\"},\"datePublished\":\"2020-05-15T16:20:41+00:00\",\"dateModified\":\"2020-10-15T21:52:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"ep6. o que voc\u00ea consome?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/institutocpfl.org.br\/play\/#website\",\"url\":\"https:\/\/institutocpfl.org.br\/play\/\",\"name\":\"instituto cpfl play\",\"description\":\"programa\u00e7\u00e3o audiovisual\",\"publisher\":{\"@id\":\"https:\/\/institutocpfl.org.br\/play\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/institutocpfl.org.br\/play\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/institutocpfl.org.br\/play\/#organization\",\"name\":\"instituto cpfl play\",\"url\":\"https:\/\/institutocpfl.org.br\/play\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/institutocpfl.org.br\/play\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/institutocpfl.org.br\/play\/wp-content\/uploads\/2017\/11\/logo-cpfl-play__old.png\",\"contentUrl\":\"https:\/\/institutocpfl.org.br\/play\/wp-content\/uploads\/2017\/11\/logo-cpfl-play__old.png\",\"width\":130,\"height\":58,\"caption\":\"instituto cpfl play\"},\"image\":{\"@id\":\"https:\/\/institutocpfl.org.br\/play\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/institutocpfl.org.br\/play\/#\/schema\/person\/b4c71b5bf04dae27ff07b2e74f55f110\",\"name\":\"Andre Deak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/institutocpfl.org.br\/play\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/88eff11c4ccd440e79cdf2ec6a2d8e79?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/88eff11c4ccd440e79cdf2ec6a2d8e79?s=96&d=mm&r=g\",\"caption\":\"Andre Deak\"},\"url\":\"https:\/\/institutocpfl.org.br\/play\/author\/andredeak\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ep6. o que voc\u00ea consome? - instituto cpfl play","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/","og_locale":"pt_BR","og_type":"article","og_title":"ep6. o que voc\u00ea consome? - instituto cpfl play","og_description":"Consumo \u00e9 o que inspira nossa sociedade? Voc\u00ea \u00e9 o que voc\u00ea consome? O que voc\u00ea consome diz quem voc\u00ea \u00e9? Na economia baseada no capitalismo, a liberdade de escolha \u00e9 um dos pilares, mas at\u00e9 que ponto as pessoas exercem essa liberdade de fato e quando que as marcas induzem essas escolhas? O posicionamento […]","og_url":"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/","og_site_name":"instituto cpfl play","article_published_time":"2020-05-15T16:20:41+00:00","article_modified_time":"2020-10-15T21:52:26+00:00","og_image":[{"width":640,"height":480,"url":"https:\/\/institutocpfl.org.br\/play\/wp-content\/uploads\/2020\/10\/posttypevideop8253-youtube-thumbnail.jpg","type":"image\/jpeg"}],"author":"Andre Deak","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Andre Deak","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/#article","isPartOf":{"@id":"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/"},"author":{"name":"Andre Deak","@id":"https:\/\/institutocpfl.org.br\/play\/#\/schema\/person\/b4c71b5bf04dae27ff07b2e74f55f110"},"headline":"ep6. o que voc\u00ea consome?","datePublished":"2020-05-15T16:20:41+00:00","dateModified":"2020-10-15T21:52:26+00:00","mainEntityOfPage":{"@id":"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/"},"wordCount":212,"commentCount":0,"publisher":{"@id":"https:\/\/institutocpfl.org.br\/play\/#organization"},"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/","url":"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/","name":"ep6. o que voc\u00ea consome? - instituto cpfl play","isPartOf":{"@id":"https:\/\/institutocpfl.org.br\/play\/#website"},"datePublished":"2020-05-15T16:20:41+00:00","dateModified":"2020-10-15T21:52:26+00:00","breadcrumb":{"@id":"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/institutocpfl.org.br\/play\/ep6-o-que-voce-consome\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"ep6. o que voc\u00ea consome?"}]},{"@type":"WebSite","@id":"https:\/\/institutocpfl.org.br\/play\/#website","url":"https:\/\/institutocpfl.org.br\/play\/","name":"instituto cpfl play","description":"programa\u00e7\u00e3o audiovisual","publisher":{"@id":"https:\/\/institutocpfl.org.br\/play\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/institutocpfl.org.br\/play\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/institutocpfl.org.br\/play\/#organization","name":"instituto cpfl play","url":"https:\/\/institutocpfl.org.br\/play\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/institutocpfl.org.br\/play\/#\/schema\/logo\/image\/","url":"https:\/\/institutocpfl.org.br\/play\/wp-content\/uploads\/2017\/11\/logo-cpfl-play__old.png","contentUrl":"https:\/\/institutocpfl.org.br\/play\/wp-content\/uploads\/2017\/11\/logo-cpfl-play__old.png","width":130,"height":58,"caption":"instituto cpfl play"},"image":{"@id":"https:\/\/institutocpfl.org.br\/play\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/institutocpfl.org.br\/play\/#\/schema\/person\/b4c71b5bf04dae27ff07b2e74f55f110","name":"Andre Deak","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/institutocpfl.org.br\/play\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/88eff11c4ccd440e79cdf2ec6a2d8e79?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/88eff11c4ccd440e79cdf2ec6a2d8e79?s=96&d=mm&r=g","caption":"Andre Deak"},"url":"https:\/\/institutocpfl.org.br\/play\/author\/andredeak\/"}]}},"_links":{"self":[{"href":"https:\/\/institutocpfl.org.br\/play\/wp-json\/wp\/v2\/posts\/8253"}],"collection":[{"href":"https:\/\/institutocpfl.org.br\/play\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/institutocpfl.org.br\/play\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/institutocpfl.org.br\/play\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/institutocpfl.org.br\/play\/wp-json\/wp\/v2\/comments?post=8253"}],"version-history":[{"count":2,"href":"https:\/\/institutocpfl.org.br\/play\/wp-json\/wp\/v2\/posts\/8253\/revisions"}],"predecessor-version":[{"id":8256,"href":"https:\/\/institutocpfl.org.br\/play\/wp-json\/wp\/v2\/posts\/8253\/revisions\/8256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/institutocpfl.org.br\/play\/wp-json\/wp\/v2\/media\/8254"}],"wp:attachment":[{"href":"https:\/\/institutocpfl.org.br\/play\/wp-json\/wp\/v2\/media?parent=8253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/institutocpfl.org.br\/play\/wp-json\/wp\/v2\/categories?post=8253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/institutocpfl.org.br\/play\/wp-json\/wp\/v2\/tags?post=8253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}