{"id":6337,"date":"2019-09-30T01:00:00","date_gmt":"2019-09-30T01:00:00","guid":{"rendered":"https:\/\/institutocpfl.org.br\/play\/?post_type=video&p=6337"},"modified":"2020-06-25T17:47:59","modified_gmt":"2020-06-25T20:47:59","slug":"marketing-existencial-luiz-felipe-ponde","status":"publish","type":"post","link":"https:\/\/institutocpfl.org.br\/play\/marketing-existencial-luiz-felipe-ponde\/","title":{"rendered":"Marketing existencial | Luiz Felipe Pond\u00e9"},"content":{"rendered":"

O marketing identifica \u201cnecessidades e desejos n\u00e3o realizados\u201d. E no nosso mundo contempor\u00e2neo ele descobriu um outro \u201cfil\u00e3o\u201d: a falta de sentidos para a vida. Os nossos objetos de consumo ganham cada vez mais significados que v\u00e3o al\u00e9m da sua utilidade, do seu valor financeiro. N\u00e3o s\u00f3 o nosso status, o nosso consumo precisa satisfazer tamb\u00e9m a nossa alma. A nossa sociedade parece \u00e1vida por consumir significados. Vivemos a era do marketing existencial? Nas palavras do fil\u00f3sofo Pond\u00e9: “num mundo entediado pela longevidade, riqueza e realiza\u00e7\u00e3o de todos os desejos, o significado dissolve como num \u00e1cido. O futuro \u00e9 uma sociedade de consumo de significados para consumidores sem nenhum significado.”<\/p>\n

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O marketing identifica \u201cnecessidades e desejos n\u00e3o realizados\u201d. E no nosso mundo contempor\u00e2neo ele descobriu um outro \u201cfil\u00e3o\u201d: a falta de sentidos para a vida. Os nossos objetos de consumo ganham cada vez mais significados que v\u00e3o al\u00e9m da sua utilidade, do seu valor financeiro. N\u00e3o s\u00f3 o nosso status, o nosso consumo precisa satisfazer […]<\/p>\n","protected":false},"author":2,"featured_media":6338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[768,273],"tags":[],"youtube_video":{"channel_id":"UCEgITwyUyDiMVBpmDibjP3g","channel_title":"Caf\u00e9 Filos\u00f3fico CPFL","title":"Marketing existencial | Luiz Felipe Pond\u00e9","description":"O marketing identifica \u201cnecessidades e desejos n\u00e3o realizados\u201d. E no nosso mundo contempor\u00e2neo ele descobriu um outro \u201cfil\u00e3o\u201d: a falta de sentidos para a vida. Os nossos objetos de consumo ganham cada vez mais significados que v\u00e3o al\u00e9m da sua utilidade, do seu valor financeiro. N\u00e3o s\u00f3 o nosso status, o nosso consumo precisa satisfazer tamb\u00e9m a nossa alma. A nossa sociedade parece \u00e1vida por consumir significados. Vivemos a era do marketing existencial? Nas palavras do fil\u00f3sofo Pond\u00e9: \"num mundo entediado pela longevidade, riqueza e realiza\u00e7\u00e3o de todos os desejos, o significado dissolve como num \u00e1cido. O futuro \u00e9 uma sociedade de consumo de significados para consumidores sem nenhum significado.\"\n\nInscreva-se no canal e clique no sininho para ser notificado das novidades!\n\nSiga a TV Cultura:\n- Facebook: https:\/\/www.facebook.com\/tvcultura\n- Twitter: https:\/\/twitter.com\/tvcultura\n- Instagram: https:\/\/www.instagram.com\/tvcultura\n- G+: https:\/\/plus.google.com\/+tvcultura\n- Site: http:\/\/tvcultura.com.br\/programas\/cafefilosofico\n\nSiga o Instituto CPFL\n- Facebook: https:\/\/www.facebook.com\/institutocpfl\n- Twitter: https:\/\/twitter.com\/cafe_filosofico\n- Site: http:\/\/www.institutocpfl.org.br\/","category_id":"27","category":"Education","tags":["Cafe filosofico","cpfl tv cultura","palestra conhecimento","marketing existencial","pond\u00e9","luis felipe pond\u00e9","sentidos para a vida","consumo","status","sociedade","filosofia","sociologia","fil\u00f3sofo"],"duration":2891,"iso_duration":"PT48M11S","human_duration":"48:11","definition":"hd","thumbnails":{"default":{"url":"https:\/\/i.ytimg.com\/vi\/xN4W-rZBMeQ\/default.jpg","width":120,"height":90},"medium":{"url":"https:\/\/i.ytimg.com\/vi\/xN4W-rZBMeQ\/mqdefault.jpg","width":320,"height":180},"high":{"url":"https:\/\/i.ytimg.com\/vi\/xN4W-rZBMeQ\/hqdefault.jpg","width":480,"height":360},"standard":{"url":"https:\/\/i.ytimg.com\/vi\/xN4W-rZBMeQ\/sddefault.jpg","width":640,"height":480},"maxres":{"url":"https:\/\/i.ytimg.com\/vi\/xN4W-rZBMeQ\/maxresdefault.jpg","width":1280,"height":720}},"video_id":"xN4W-rZBMeQ","published":"2019-09-30 01:00:00","stats":{"comments":"225","views":"126108","likes":"6116","dislikes":"139","favourite":"0"},"privacy":{"status":"public","embeddable":true,"license":"youtube"}},"yoast_head":"\nMarketing existencial | Luiz Felipe Pond\u00e9 - instituto cpfl play<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/institutocpfl.org.br\/play\/marketing-existencial-luiz-felipe-ponde\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing existencial | Luiz Felipe Pond\u00e9 - instituto cpfl play\" \/>\n<meta property=\"og:description\" content=\"O marketing identifica \u201cnecessidades e desejos n\u00e3o realizados\u201d. 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